Duda Melzer whose full name is Eduardo Sirotsky Melzer is the current leader of Grupo RBS, a company that his family started about 60 years ago. He grew up watching its former leaders turn it into one of Brazil’s highest professional media management corporations and has its current CEO and Chairman he hopes to build on that legacy and lead the way for years to come. Grupo RBS has holdings in just about all forms of media from newspapers to radio and television stations, and its also the parent company to several advertising agencies. Duda Melzer got to the top through his educational and professional accomplishments.
Education has always held high value to Duda Melzer and he studied business administration while enrolled at the Pontificate Catholic University of Rio Grande de Sul in 1998, and then completed his master’s in the field at Harvard University’s business school. From there he went into consulting and finance at Delphi Corporation where he served as a financial analyst. His first major executive position came at Boxtop Media, a New York alternative media company where he was CEO for several years. In 2004 Duda Melzer finally came home to join his predecessors in working for Grupo RBS.
According to Globo, in 2012 it was announced at a grand dinner that Duda Melzer would succeed his uncle Nelson Sirotsky as President and CEO of Grupo RBS, and in 2015 when his uncle completely retired Duda became Chairman of the Board of Directors. Melzer was featured in a 2015 award ceremony put on by the Cambridge Institute for Family Enterprise in which he became part of 25 businessmen named to its annual list. Aside from the work he does at Grupo RBS, Melzer has been an investor in Brazilian and US technology startups which are seeded through e.Bricks Digital.
Check out eduardosirotskymelzer.com
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